Emma is an Account Manager at YAP Global in New York, where she secures top-tier media coverage for leading decentralised finance and infrastructure projects. She’s worked with several leading protocols, including Lido, ENS, Arbitrum, Aerodrome, and Moonwell.

In her time at YAP, she’s landed multiple client features on NASDAQ Trade Talks, Unchained, CoinDesk, The Block, and Milk Road. She's also supported at major ecosystem conferences like ETHDenver.

Before joining YAP Global, Emma honed her storytelling at a leading strategic communications agency in Washington, D.C., and produced TEDx conferences. She specialises in translating technical innovation into compelling narratives that drive coverage and build credibility.