Imogen Searra has 7 years’ experience as a communications professional, which has translated into her specialising in Web3 and DeFi comms over the last 4 years at YAP Global.

She advises leading DeFi, AI, and Ethereum-native protocols such as Aerodrome, liquid staking provider Lido, NEAR Protocol, and Etheruem Name Service (ENS), on narrative, media strategy, and thought leadership, with a focus on translating complex infrastructure into stories that resonate with mainstream, financial, technological and crypto-native audiences. Additionally, Imogen has lead PR for ZK protocols =nil; Foundation and Boundless, as well as ETHDenver.

Imogen is passionate about how blockchain can reshape access to funding, particularly for bankless communities in developing economies. Her expertise sits at the crossroads of storytelling, strategy, and execution, making her a trusted partner for projects looking to grow their visibility and credibility in an evolving market.