Samvidha is an Senior Account Executive at YAP Global with a master's in Global Media and Communication from the University of Warwick. She started her career in PR and communications, working with NGOs and various organisations before pivoting to crypto journalism at Todayq Technologies, where she covered market trends and industry developments. That combination, understanding both sides of the media coin, now shapes how she secures coverage and builds relationships with journalists.

At YAP Global, Samvidha has worked with clients like Lido in liquid staking, Huma Finance in DeFi, and supported ETHDenver, one of the largest Ethereum conferences. She focuses on developing media strategies, media relations and content that help projects connect with audiences that matter. What draws her to this space is crypto's potential to redistribute power.

For Samvidha, it's about building financial systems where individuals, and not just institutions have control.