Before joining the London team as an Account Executive, Sofia harnessed her creative storytelling skills as an outdoor reporter at The Colorado Springs Gazette, a business writer with D CEO Magazine, and an arts and culture journalist with the USA Today Network.

Since joining YAP Global, she has successfully managed client accounts including Boundless, Syndicate, and Zerion, leading strategic media relations and PR initiatives that span cross-chain infrastructure, Web3 investing platforms, and DeFi portfolio management solutions.

Sofia is particularly excited about how crypto has the power not only to change culture, but also to fundamentally reshape an individual's personal finance decisions. Her background—spanning journalism, business writing, and strategic B2B communications—gives her a unique lens for translating complex narratives into compelling stories.