William is an Account Executive at YAP Global’s NYC office, where he works with DeFi lending, identity authentication, and AI agent clients.William is an Account Executive at YAP Global’s NYC office, where he works with DeFi lending, identity authentication, and AI agent clients.

A graduate from Boston College, he first learned about crypto when his father tried mining Bitcoin in 2011, and now he is excited about what blockchain technology and DeFi apps can do to enhance everyday life.
William started his PR journey in traditional finance before moving to YAP Global, working with commodities funds, hedge funds, REITs, and private equity. This experience allows him to understand the institutional view of DeFi and the ways DeFi can try to legitimize itself. He is passionate about crafting a compelling narrative for DeFi that reaches a mainstream audience.